As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to boost brand awareness, drive traffic, and generate leads. You will manage PPC campaigns, social media, SEO, and email marketing efforts, while analyzing performance metrics to optimize campaigns. Collaboration with the content team and staying current with industry trends will be essential to your success in this role.
Job type: On-site, Full-time
Location: Smouha, Alexandria
The candidate must be an Alexandria resident and graduate
Job Description
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads
- Manage and optimize PPC campaigns (Google Ads, Bing Ads) to maximize ROI
- Create, monitor, and analyze social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic
- Develop and execute email marketing campaigns, including automation and drip campaigns
- Collaborate with the content team to create engaging and relevant content for blogs, social media, email, and other digital channels
- Monitor and analyze campaign performance using analytics tools (Google Analytics, SEMrush, etc.) and generate regular reports to assess effectiveness and identify areas for improvement
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing
- Work closely with cross-functional teams to align marketing strategies with business objectives
Required Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing or a similar role
- Excellent analytical skills and the ability to interpret data to make informed decisions
- Creative thinking and problem-solving abilities
- Strong written and verbal communication skills
- Ability to work independently and as part of a team in a fast-paced environment
- Certification in Google Ads or other relevant digital marketing certifications is a plus
What We Offer?
We offer a dynamic and supportive work environment that empowers you to grow professionally and personally. Our team fosters collaboration, innovation, and continuous learning through ongoing development opportunities and hands-on experience. We are committed to recognizing performance, encouraging career progression, and maintaining a healthy work-life balance, ensuring you can perform at your best while feeling valued and motivated.
Career Development
We fuel your career growth with leadership development, learning platforms, and soft skills training
Work-Life Balance
We help you maintain a healthy work-life balance with flexible schedules and job-sharing options
Recognition & Rewards
We celebrate your achievements and build a strong team spirit with recognition programs, team-building events, and social outings
EDE Program
The program unleashes individual potential so they can conquer the world through a journey focusing on critical skills
Work Environment
We offer flexibility, comfort, and collaboration with casual attire, flexible hours, and welcoming workspaces